National Projects of Russia as an Image Management Problem

The subject of the study is image Russia's national projects in media space. relevance article lies fact that developed mid-2010s, which were initially perceived by Russian citizens with enthusiasm and great interest, began to lose their appeal after financial crises coronavirus pandemic, causing problems implementation reforms. purpose work develop measures for support projects, assume as effects from not only an increase loyalty population large—scale economic authorities, but also obtaining effect. It was revealed leading socio-political country publish 500 1000 materials per year keyword "national project", while most frequent words used oppositional are — failure, corruption, poverty, violations, deadlock, officials, publications loyal government results, indicators, control, methods, problem, solution. established greatest discursive indicators observed such "Safe high-quality roads", "Health care", "Demography", "Education", "Housing". noteworthy entire field country, media-visible characters President Federation V.V. Putin (26%) heads regions, at level federal ministries Prime Minister M.V. Mishustin mentioned.